Datas de Validade campaign
Communication campaign for the validity of food products (Datas de Validade), developed for APED — Associação Portuguesa de Empresas de Distribuição.
With the motto “Validity dates are not all the same. Knowing the difference, makes a difference.”
The aim of the campaign is to alert the consumer to the validity of food products, to explain the difference between different validity dates and to raise awareness for the importance of reading the expiration dates correctly in order to reduce food waste.
