A campaign for Setúbal wines in which the main objective was to reach a wider target consumer, including the younger generation, aged 18 and over. With the play between the word “Setúbal” and the condition “If you…” at the beginning of a message whose theme refers to the wine or region, the aim was to arouse a sense of provocation and curiosity in the consumer, not only to taste their wine but also to get to know the region.
