Redesigning Casa Fernando Pessoa’s visual identity represented a major challenge: to distinguish the Poet’s multiple illustrative representations from that of the House itself, granting its own individuality and personality as a whole, as a House of Literature.
Therefore we wanted to capture the Poet’s literary essence, translating it into an universal image of “house”. This symbol was distributed in three other layers, which act as a metaphoric representation of Fernando Pessoa’s heteronyms. A House that is simultaneously many others: an open, multiple and universal House.
Know more at www.casafernandopessoa.pt
