Aurora is a brand from the west of Portugal that produces and exports the iconic Portuguese Rocha Pear and the Alcobaça Apple. With a presence on four continents, some of the countries are Brazil, Spain, Angola, Cape Verde, Dubai, England, Germany and Russia.
The brand is represented by three sub-brands, in which it is always present, respecting the graphic nature of each sub-brand.
Aurora Premium is a sub-brand that is multiplied to represent the premium products of the Aurora.
Aurora Sabor (Aurora Flavor) represents a “lighter” side of the Aurora brand, aiming to captivate consumers with a cheerful and relaxed appetite appeal.
Aurora Sabor has adopted a claim that matches its graphic identity – a set of single words that complement each other and convey an idea of well-being, trust and naturalness.
Aurora Pyrus represents a more accessible range of the Aurora brand, based on the concept of “fruit for everyone”, and has a wide reach given its competitive price and the same quality as the Aurora Brand.
The lettering and “crown” of the logo are intended to reflect its main market – the Eastern market.
