Communication campaign for the validity of food products
Communication campaign for the validity of food products, developed for APED - Associação Portuguesa de Empresas de Distribuição.
With the motto "Validity dates are not all the same. Knowing the difference, makes a difference.”
The aim of the campaign is to alert the consumer to the validity of food products, to explain the difference between the validity dates of the products and to make consumers aware of the importance of reading the expiration dates correctly in order to reduce food waste.
The campaign will be present in more than 1200 stores, online platforms and social networks of a group of companies associated with APED.